For the purpose of developing their social performance and identifying opportunities in new markets, companies may complement their potential through collaborations with non-governmental organizations (NGOs) (Doh, 2020).

Across various industries, companies have reshaped their operations and strategies in order to stay afloat in the face of the economic downturn caused by the pandemic.

If an impending pandemic has taken the world by surprise, the days of predicting the future in the business sector have changed. Strikingly, more has changed in the last two years than in the two or three decades that came before.