PFC was tasked with assessing client satisfaction for PASI, focusing on evaluating their service offerings, work performance, and staff contributions. The goal was to identify improvement areas to better meet clients’ evolving needs. To achieve this, PFC designed a survey for PASI’s diverse client base of approximately 40,000 individuals and conducted a detailed market analysis to identify in-demand services. The resulting recommendations formed a strategic roadmap for PASI to realign its services with its clients’ changing requirements.