PFC conducted a feasibility study for the Mall of Qatar’s expansion, assessing the introduction of 10 high-end brands like Dolce and Gabbana, Fratelli Rossetti, and Luxury Living. The study evaluated market trends, financial viability, and technical requirements for each brand individually, focusing on potential clientele, revenue, expenses, and required human capital. Additionally, PFC analyzed the financial performance of a combined outlet for these brands, providing insights into total sales, expenses, profits, or losses.