PFC supported a client in developing a comprehensive real estate strategy to enhance their real estate portfolio and increase shareholder returns. We delivered a market study, defined strategic objectives, and created an investment guideline document. Additionally, we facilitated a business model workshop, and developed both a business and financial plan, and an implementation plan. PFC’s services culminated in formulating a concept for a community hospital in Riyadh, providing the client with a clear market and financial insight into the project’s feasibility.