The challenge lies in determining the viability of establishing an export-oriented dates factory in Madinah Al Munawarah, KSA, specifically assessing the demand and financial feasibility for premium date products in North America and European markets. PFC conducted a comprehensive feasibility study to identify high-potential markets, assess financial viability, and present a robust business case for securing bank financing. The study focused on market dynamics, product offerings, and financial projections to inform strategic decision-making.